Speech by Her Excellency the Right Honourable Jeanne Sauvé, on the occasion of the presentation of the
1987 Michener Awards
for Journalism

Rideau Hall, Thursday, December 8, 1988
It is always a pleasure to welcome back to Rideau Hall an
illustrious predecessor who so splendidly fulfilled the duties of
Governor General. l welcome the chance to greet him and congratulate
him once again for his initiative in creating an award to recognize
journalistic excellence.
Drawing up a prize list is always a delicate undertaking, it means
choosing some, and that inevitably means excluding others. I have
every confidence in those who judged the articles and reports. They
acted with complete objectivity, and their choice of this evening's
recipient is no reflection on the other finalists and competitors. l
thus have the immense pleasure of congratulating the man we are
honouring this evening. His contribution and that of his colleagues
is testimony to the excellence of Canadian journalism and the
magnitude of the role played by the men and women who keep us
informed and carry out an eminently educational task.
Their craft becomes more complicated as the means of communication
multiply; judged impartially, the written, the spoken and the visual
have equal merit because each of these three modes of expression has
its own special qualities. We must recognize that the bombardment of
sounds and images may constitute a hazard in modern societies. The
multiplicity, rapidity and repetitious nature of signals and
messages militate against immediate reflection; they do not prevent
us from going back and evaluating their content, however.
Everyone knows that radio and television create a consumer good
which, no matter what its quality, quickly wears out; but this in no
way reduces its importance. The problem lies in our listening
habits, choice of broadcasts and capacity to measure their impact.
Radio and television captivate us intellectually and emotionally;
they are a form of instant living writing; they grab us and make us
part of the experience; that is the source of their power of
persuasion and direct influence. Their potential harm lies in over
dramatization of the news, interviews and debates. Electronic
instruments lend themselves to shock effects because they present
material in capsule form. But there is a tendency to exaggerate the
risks inherent in using the airwaves.
Broadcasts are intended for consumers capable of assessing and
verifying the authenticity of what they absorb. They have terms of
reference and points of comparison. The written ward is one of
these; however, it is subject to the same constraints; with the
exception of specialized publications, reviews devoted to science,
the arts, letters or ideas, the written word must operate within the
structures of the space and time allotted to it. What is news is
always changing, and the journalist who captures it on paper does
not have time for prolonged meditation.
The advantage of the written word is that you can digest it more
slowly, return to it or leave it aside for awhile; radio and
television compensate for the problem of broadcasting's speed by
repeating information. What is more, these different educational and
informational tools serve the same clientele, one with certain needs
and requirements. One the one hand, it wants rapid, accurate
information; on the other hand, it wants the time to sit back and
critically analyze that information.
There is not enough time in the day to take in everything on the
radio or television or to read everything that is printed. In our
society, we must "shop around", if I may put it that way, for
information. And although I believe that reading develops
intellectual rigour, l feel that the ferment of sound and images has
the same power. It is a question of psychology, personality and
techniques of absorption and assimilation. There is no loss to
learning and culture; there is thus no need to offer a defence. We
must each choose what we feel best suits our development and
behaviour.
I see the existence of the print media in Canada as an incalculable
advantage. We have a large number of daily and weekly publications.
They display a healthy competition, thanks to the loyalty of a
clientele that makes a judicious choice from their offerings. This
makes radio and television no less valuable. On the contrary, the
combined forces of the written, the spoken and the visual help our
citizens to exercise their judgment; for their part, these same
citizens require those responsible for the press as a whole to
abandon old ways of thinking and to let those in charge in the print
and other media know what is expected of them.
That is a healthy reaction already evident in consumers who give the
thing heard or seen the consideration that it merits and reserve the
right to compare by asking the written word to consider both the
absolute and the relative, the emotional and the rational in its
multitudinous offerings. All the media can offer the best and the
worst. It is up to us to be discerning enough to tell the difference
and choose the best.
Distinguished journalists, l know first-hand the effort you made to
attain the successes and rewards of your craft. The State is
officially recognizing your worth today because it has great respect
for what you are and appreciation of the role you play. Like all
those who search for the truth and make it their mission to shine a
light upon it, you accomplish a task that is indispensable to the
flourishing of the spirit, the transmission of values and the
progress of civilization. You are, in your way and in your sphere of
activity, humanists who awaken us and mark out the way ahead for our
nation.
Thank you.
Her Excellency the Right Honourable Jeanne Sauv
é
Governor General of Canada
December 8, 1988